Job posts are the most important element of the hiring process. That might sound like an exaggeration but remember that they’re the first point of contact between you and job seekers. They set the tone for everything that comes after, so you should invest some time into making sure you’ve got them just right. Here are four tips on how to write a great remote job post!
Avoid Fuzzy Job Titles
Every year boring old job titles get replaced with fresh new ones that signal your organization is cool and untraditional and looking to the future. They’re a good option for hiring extreme generalists for undefined roles that will change as the organization grows. But as tempting as it can be to opt for trendy job titles, it’s best to stick with the tried and true.
Because these trendy titles don’t tend to last, you’ve saddled great employees with an inexplicable entry on their resume. You’ve also made it harder for your awesome new hires to live up to your expectations – because you’ve avoided setting them.
Traditional job titles have built in SEO and credibility with candidates. They search for “marketing manager” more often than they search for “relationship happiness expert”. They know what those traditional titles mean, and when they’re applying, they have confidence that they’ll be a good fit.
Clearly Outline the Job
Job posts are ads. They’re meant to be easily digestible teasers that attract top job seekers. Unlike job descriptions, which are internal, living documents that cover all aspects of the job, your job posts should cover only the highlights. Include a short description of the role, its primary duties, and the most important skills and experiences you’ll be looking for in job seekers.
Writing good job posts is a different skill than writing good job descriptions. If you don’t have any experience in writing what is essentially ad copy, you might want to tap your marketing team for some tips.
Avoid Biased Language
This one sounds obvious, but it can be more subtle thank you think. Of course, you should avoid racist or obviously gendered language, but you should also closely examine your word choices. What does it imply about your company culture if you say you’re looking for “ninjas”? Would you ever use the term “feisty” in a job post? Why not?
We all have unconscious biases, but they have no place in the hiring process. Try using Gender Decoder to pick out some of the bias in your existing posts. Apply those insights to improve your post, and then have a colleague read over your job post and ask them what they think the ideal candidate looks like. Did your job post imply that you were looking for a specific age of candidate? Or that you weren’t welcoming to parents?
Define What Remote Means to You
Remote work can mean many things, so make sure you define it clearly in your job post. Is the position remote friendly but based normally based in office? Will it be part time in office, part time from home? And importantly, will it require travel? Defining just how remote the position is will save you and job seekers a lot of time. People who are exclusively looking for full time remote jobs probably won’t entertain a mostly in-office job. Likewise, people who are used to working from home may not be up for extensive travel.
It’s also a good idea to make it clear what locations you can hire from. If you don’t have a local legal entity where the candidate lives, you won’t be able to hire them as employees without the use of an Employer of Record service.
Do you have some tips for writing great remote job posts? Share them in the comments!